WooCommerce online store – set up guide
- 6 min read
- Bojan Zidarević
WooCommerce is a free plugin for online selling intended for WordPress web pages. Before creating a web shop, it’s important to know what exactly you want to sell online and in what way, because then you will have a better idea of how you really want to set up your WooCommerce store.
In this article we will go into the detailed set up of WooCommerce store on WordPress.It would be good for you to have some basic knowledge of WordPress, such as installing plugins, themes and adding and editing posts and pages.
The steps that we are going to cover in this article are:
1.1. Type of products
1.2. Adding products – Simple Product
1.3. Adding products – Variable Product
2. Setting delivery
3. Setting payment options
4. Setting tax
Before we start with WooCommerce set up steps, it’s important to install WooCommerce plugin on your WordPress page. Once you have installed and activated the plugin, you can start with realization of your online store. Online store can be made for anything you can imagine.
For fashion store, fitness store, book store, furniture – really anything.Of course, if you want to make an online fashion store and an online fitness store, you will have another idea in mind when making a store, because some things will be different at set up, but that are the details that will be elaborated at the very beginning of creating a store.
These steps will give you basic knowledge about setting up WooCommerce store and when you learn them, you will have many opportunities, because then you will know how to build whatever online store you want according to your wishes. So let’s get started.
1. 1. Type of products
One of the settings you can edit, linked to the product itself, is “Product type”. There are several types of products and we will now explain them.
Here it’s important to know in which group to classify your product.
- Simple product – covers most of the products you can sell. That products have delivery. For example, we can take a book.
- Grouped product – a group of linked simple products that can be bought separately, but in this case they are in collection. Take for example fitness supplements for those who want to get on strength. In the collection, there will be more simple products and the price will probably be cheaper than buying each product separately.
- External/Affiliate product – this is a product that you mention and describe on your website but is sold somewhere else. You are presenting it within your store and when user will click on that product he or she will end up in another web store, where he or she will be able to make a purchase.
- Variable product – product with variations.
It’s one product that can have different SKU tags, price, options etc. For example, jeans that are available in different colors and sizes.When you have decided where your product is in these 4 groups that I mentioned above, you can still choose between two options.
Will your product be a virtual product or product that can be delivered?
Virtual product is a product that does not require delivery. This could be some service. If you choose a virtual product, you will exclude all delivery and delivery calculator fields that would otherwise appear when placing the product in the cart and check out.
Downloadable product, as the name itself says, this is the product where you can provide a downloadable file. After a successful purchase, the client gets a file that can be downloaded as a link. An example for this can be a PDF Cookbook.
1.2. Adding products – Simple product
You will add the product by going to the WordPress dashboard and in “Products” from the drop-down menu choose “Add Product”.Here it’s all the same as when you want to add a new post your WordPress page.
In the title, type in the product name and in the description – product description. The next step is to add an image to the product. Image name should be the correct product name.
After you set up an image, add the name of your image within WordPress, alt text and a short description of the image. Also, you can add more images for one product – this will create a product gallery.
The next step is to select the product type in the Product Data menu. In this example, we are covering “Simple Product” as it says in the subtitle, so we will also choose “Simple Product”.
In General Product Information, in the place for regular price you will type product price. In the place for sale price, you will type discount price. Also, here you have the option of choosing a date, from when to when is the sale price active. Next what you can choose is tax, whether the product will be taxed or not (this part with tax will be explained in more detail later in the article).
The next thing to accomplish is a section with Inventory. This part is important for those who have physical products. The first part to fill in is SKU.
SKU denotes a unique product number (product code). Use SKU to track inventory. SKU is not necessary to enter, but it’s good to have it when customer orders a product via mail or over the phone and tells you the SKU of the product.
This way, there can’t be confusion when talking about product. In this section you can also choose the inventory management option. You can enter how many products you have in the warehouse and so on. Then, in the Shipping menu, enter the data for the weight of the product and the dimensions.
1.3. Adding products – Variable product
If you have a product that comes in different colors, sizes or style, you need to create one product, not simple product, but variable product. When adding the product everything remains the same; in the dashboard in “Products” menu choose “Add Product”, add the product name and description.
Now, in the “Product Data” menu, choose the “Variable product” option. You may have notice that it has added another editing tab – variations. Before you start with adding variations, you need to add attributes.
In the same menu, go to “Attributes”, which you can call “color”. Under value, enter for example, White | Blue | Green. Each value should be separated by the “|” sign.
Don’t forget to tick the “Visible on the product page” and “Used for variations” fields. If you forget to mark that fields, products will be only listed on the page, which means that client will not be able to choose between the variations.
2. Setting delivery
Most users want fast delivery, which is cheap and available, preferably free. From a business perspective, it is understandable that you want delivery to be affordable to you and that you have one provider, instead of more. This will make it easier to maintain and manage.
It would be good to choose at least one delivery option or if possible, free delivery + several more options of delivery. The first thing to do is create a delivery zone. For example, here you can create a zone that will refer to local delivery within your city, the second zone within your country and the third zone that will apply to international orders.
Delivery zones are added via WordPress dashboard, by going to WooCommerce -> Settings -> Shipping.Now you can add the names to the zones and to which regions the delivery will relate. To be more precise, you can also add postal numbers. And that’s it, you made delivery zones!
Always start the zone list from the zone that is most specific to the one that is more generic.Free delivery is a great way to attract new customers. When setting up free delivery, you have the option of choosing that the client actually needs to complete in order to get the right for free delivery. It can be a credible coupon for free delivery, a minimum order amount or combined with each other.
3. Setting payment options
In order to have a successful online store, you must be able to receive online payment. There are several ways to accomplish this. One of the ways is that somebody signs in account where she or he holds the money and then he or she transfer it to your account. A good example for this is PayPal.
Another example is Stripe, where the client writes details of his credit card on your site, and you use the technology on your side to communicate with the bank and confirm and withdraw funds.All you have to do is make sure your site is secure.
You need to have an SSL certificate. After you have installed an SSL certificate on your server, you need to go to the WordPress dashboard at WooCommerce -> Settings -> Checkout and find the section where it says “Force secure checkout” and mark it. Now, save your changes.
Now that someone will go through a checkout, it will be forced to use SSL, which will immediately protect all information about their credit cards.
There are also 3 payment options within WooCommerce, which include:
- back transfers,
- payments via checks and
- payment upon delivery, but other methods of payment can be added as needed.
4. Setting tax
When setting up a tax, you should first fill out some basic information about tax. Go to WooCommerce -> Settings -> Tax and then fill in the fields you are offered. Although you will not need most of the fields, some of them you should complete. The important thing to fill in here is how you want your tax to be displayed.
The next thing to do is add tax by going to WooCommerce -> Settings -> Tax -> Standard Rates. Here you should fill in country code, state code, percentage, tax name and priority. In the name of the tax you add, for example, Country Tax, Tax for Postal code, Federal Tax etc.
After you read this article you should have some basic knowledge about the products that are offered to you within WooCommerce and you should know how to set up delivery, payment and tax.
If you are one of those who want online store, but you wouldn’t make it by yourself – we are here for you! Feel free to contact us with the inquiry.
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