7 Skills that Every Web Designer should need to have

  • 6 min read



Web designers are usually responsible for the visual layout of websites. To become an excellent designer, you should have a strong understanding of composition, typography, color and user behavior.

In the process of making a website, web designers create the initial version of the website. When the design is completed, the design is passed to web developers for coding.

In this article, we will cover seven skills that every designer should have to create appealing and user-friendly web sites.

Design Sense

Having a good sense of design is crucial for web designers. There is a lot more to web design than just knowing which typography or colors look good together.

You should understand basic design principles such as:

  • Balance
  • Proximity
  • Alignment
  • Visual Hierarchy
  • Repetition
  • Contrast
  • Colour
  • Negative space
  • Typography

User experience (UX)

User experience refers to how people feel when they use the site. UX is about approaching your designs from a user-first perspective.

You need to ask yourself: How can I design a website that helps the user get precisely what he/she needs?

To produce a good UX, you need to research your user’s behavior and create user personas and sitemaps to lay out pages and content. 

With that documentation, you can better understand the user’s path during actual site visits.

Through repeated testing you can improve user experience and thus increase user conversions.

UX process – prototyping


Design software

Like every artisan, you need to know your tools. As a web designer, you must be able to use several essential design software applications.

Although nowadays it is possible to design websites in a web browser, tools such as Photoshop, Illustrator, and Sketch are handy tools for image processing, icon design, and prototyping.

Using the right tools at the right stage will make your work more effective.

Photoshop, Illustrator, Sketch logos


Responsive design

With the use of smartphones, tablets and other mobile devices, more and more people use a variety of screens to consume content on websites. Websites must support a wide range of user devices, and they need to be built for this multi-device world.

As a web designer, you should understand the principles of responsive web design.


With animation, you can make a dull web page dynamic and exciting. Appropriate animations will make your website more attractive. Animations can be used in every interaction that the user makes wit your website. You can indicate actions that are being processed through your webpage and communicate it to the user.

That way user won’t feel lost and confused on your website.

Technical skills

With the rapid development of web technologies, the requirements of web designers are getting higher and higher and in addition to design skills, understanding the necessary web development language makes good designer an excellent designer. 


Some people might think that web designers should not master HTML.

However, understanding at least basics of HTML/CSS will help you tremendously in your process and problem-solving. These skills are extremely useful in the long run.


You can help render yourself more competitive by learning to program in JavaScript. Knowing Javascript as a web designer can help you solve big problems during actual work.

Web server management

Most designers think they can ignore the server, but the web server issues are inevitable. You should at least understand how a web server and its basic features work.


Soft skills

Now that you have the design and tech parts down, it is time to add some management skills to keep yourself organized and productive.

These are the skills most web designers swear by.

Time management

Whether you freelance or work for a company, you need to stay on top of your schedule. Productivity apps such as Trello or JIRA can help you with that.

Whatever the tools or working environment, you need to master the art of prioritizing. Tracking your work will be essential for your success in the busy world of web design.


Getting your point across is a must-have-skill for a designer. You can’t build great websites without excellent communication. Communication with clients has the same importance as communication with your colleagues.

You could be in a situation where you need to do some copywriting or editing for websites. Work on your writing and presentation skills, and you’ll be sure to get your point across in every situation.


So this is the seven skills that every web designer should learn. As you can see, there is no mystery to becoming a web designer. These skills are the foundation for becoming a great web designer. If you would like some more info about this subject, feel free to contact us!


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