Top 9 web application trends in 2019

  • 6 min read



Success of your website is depending of your ability to stay current on web design trends. As the industry progresses there are everlasting changes in terms of visuals and technology. A website that looks modern and polished today could look outdated and cheesy in a few months time.

Thats why it is important to know the difference between a trend and a passing fad. Trend is anything that develops intelligent building solutions. As the world is becoming more and more connected, web design trends wil be crucial for brands trying to reach new audiences. While the web is contantly evolving and adapting designers should be able to catch up and even better, create new exciting trends and solutions.

2019 will be all about prioritizing speed and mobile design as well as eye catching simple designs with asymmetrical layouts and video backgrounds. Here are 9 trends for web applications in 2019 thet you can expect:

Mobile first

Mobile first design starts with designing the site for the mobile user first before creating a desktop version of the website. In 2015 mobile searches overtook desktop searches overall, making mobile search the highest search form worldwide. Almost everyone these days shops and orders on their mobile phones.

Because of that the standard of designing websites has shifted from desktop to mobile centered design. Element as roll-out burger menu button has become established,minimizing the menu for the small screens. This design trend will likely be the trend for a long time to come due to the demand of mobile users which are in vast majority.

Asymmetrical layout

A grid can create a basic structure, a skeleton for your design. They consist of “invisible” lines upon which your design elements can be placed. Doing so ties them together in an overall “system” and supports your composition—rationally. 

Historically, not using a grid or „improvising it“ has resulted in bad and distracting designs that keep the user from focusing on the most important information on the page. However, in 2017 asmmetrical and „broken“ layout was introduced. This was a big change and that trend is still going strong in 2018.

Broken grids have been gaining more and more popularity, mostly because of having found a way to not look like most other websites. Although large-scale brands still use traditional grid-based structures, there will be increased use of unusual layouts across the web,as brands are trying to set themselves apart. Bigger brands that can afford to take some risk will expect ou-of-the-box designs from their designers.

Dynamic gradients

This trend is also emerging in logo design and naturally it has influenced web design. Flat design has been much more preferred web design trend over dimensional colors, but gradient are making a big comeback in 2018. Last time gradients were popular, they were in the form of subtle chading to suggest 3D.

Now, gradients are full of color and they are spread across the whole screen. Recent popular use of gradients is a gradient filter over photos. It is a great way to make a boring and dull image look intriguing and interesting. Simple gradient background can also be the perfect solution if you don`t have any other images to work with. This trend will still be present in 2019 as brands will struggle to distinguish themselves from the others.




Natural shapes

Using shapes in web design includes variety of reasons:

  • Conveying emotion,
  • creating depth
  • and symbolizing concepts are one of those reasons.

Natural and streamlined shapes are becoming a growing trend in web applications. These shapes are precived by a person with much more loyalty. Rounded corners and organic shapes with flowing lines signify approachability and comfort. Organic shapes provide depth to a web design. That depth can help page element to stand out. Like all web design trends, keep in mind that if it doesn`t fit your brand identity, leave it out.



Integrated animations

As web techologies advances, more websites are replacing static images with animations, to engage users in their communication approach. Smaller animations are helpful for engaging the visitor. It can be used to grab users attention as the page is loading, or show the user and interesting hover state from a link. They can also be integrate to work with scrolling,navigation or as the focal point of the entire site. It can be a great tool for including users in the story of a website.

Chatbots/Machine learning

Interacting with bots has become more and more normal over the last several years. They are becoming increasingly common on websites and across other digital media. In the beginning, 20 years ago, they seemed to make it more difficult to solve problems.

Over the years, they`ve gotten smarter thanks to artificial intelligence and machine learning. Chatbots will continue to enhance user interactions with websites. When properly designed they can have different uses: frequentl asked questions, book a meeting, buying a basic item, resolve a complain, make a reservation. In 2019, this technology will continue to be perfected and incorporated into company websites. Web interactions will become seamless.

Sticky elements

Sticky navigation is more and more prominent in web design. Trend is to have sticky elements at the top, bottom, or sides of the page, so it does not disturb the website visitor. You can use them to highlight a promotion, social media links , chatbot or call-to-action. Great use of sticky element is an arrow that takes user back to the top of the page, in case you have a lot of content on your page.

Single page design

Major reason why single page design is becoming a trend is speed and minimalism. Single page design refers to websites that have only one page instead of multiple service pages or blog articles. Obvious con of single page design is from traditional SEO digital marketing standpoint. Single page design would be much harder to rank for particular keywords wihout the pages and the content that you would normally have.

Uncluttered, clean and simple websites are being favored by search engines as they can quickly and easily be downloaded on mobile devices. Pageless design can achieve that by having less of everything that can slow a website down. They look great on every browsing device and automatically fall into being a mobile-first-style site. While single page deisgn likely won`t take over the future of web design, it will certainly cotinue to leave its mark through 2019.


It is onot necessary to follow the current trends, but they are really useful to know. 2019 brings tempting visual delights and practical tenets of flat design and single page layouts. As trends change, so does the industry and technology. Staying atop those trends will help you keep your website beautiful, interesting and making conversions. If you need any help, contact us for a free consultation!


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