5 Reasons Why You Should Start Your Own Webshop
- 6 min read
- Bojan Zidarević
Creating a webshop is getting increasingly popular for many businesses. A webshop, or ecommerce store, allows you to sell your products online to a global customer base. You can start selling the same day you set up your store.
However, setting up an ecommerce store can be a little daunting if you don’t know what kind of traffic and sales you’ll get. Or maybe you want to jump in and create your online shop, but you don’t know where to start.
In this article I’ll discuss 5 reasons why you should start your own webshop.Whether you’re a beginner, or you have years of experience in running your business, you can succeed in ecommerce with a little effort and determination.
Want to know the best part? Most of the tools and resources you need are laid out for you. Even if you don’t have experience in ecommerce, you can easily launch and grow your webshop.We’ll get into that soon, but first let’s take a look at the state of ecommerce industry.
Ecommerce industry today
Ecommerce is a booming industry.According to Statista, data shows that worldwide retail ecommerce sales will increase from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a threefold increase in ecommerce revenue in less than 10 years.
We are well on our way to that mark in 2017 – worldwide revenue is $2.3 trillion.The same data predicts that worldwide sales will reach $4.5 billion by 2021.
European ecommerce sales are around €602 billion this year (2017).Due to this massive growth in ecommerce sales, it’s a great idea to start your own webshop. With minimal investment, you can get huge revenue.
The reason why ecommerce is growing so rapidly is that technology enables more and more people to have access to internet every day. Areas that have been relatively closed to the rest of the world like China, are opening up and quickly becoming major consumer markets.
Furthermore, technology related to ecommerce, like webshop platforms and payment systems, has become better and more affordable.When we take all of this into account, we can see why ecommerce is growing so rapidly.
Reasons to start your webshop
1.Ecommerce is a growing industry
The first reason is directly related to the statistics I’ve mentioned earlier. Ecommerce is growing yearly, and as a business owner, it’s important to stay on top of trends. It’s also important to be in the markets where there’s room for growth, and this is one.
Ecommerce is a business model for both new entrepreneurs, and those looking to expand their existing business.If you want to go into ecommerce, the timing is perfect.
2. It’s easy to set up your webshop
The wide array of platforms for creating and managing webshops has made it a lot easier for business owners to manage their stores. Platforms like Magento or WooCommerce are affordable, and scalable depending on business growth. While their development often requires cooperation with a specialized agency, maintaining completed webshops is easy.
There are also a lot of options to choose from, depending on the company’s size and needs. All of this means that even beginners and small businesses can launch their own webshops without huge financial investments.
3. People are buying online
Everybody knows that a shop without customers will quickly close. The same applies to online shops. Fortunately, people are buying things online more than ever.Data shows that 80% of people with internet access have made a purchase online, and 67% of millennials (generations born roughly between 1980s and 1990s ) prefer to shop online rather than in-store.
The fact is that younger people prefer shopping online, and the percentage that do so will only increase.Businesses have to get on top of these trends if they want to succeed. A lot of companies still haven’t caught on, so if you decide to create your own online store, you’ll be ahead of your competition from the start.
4. Easy customer acquisition
Not only are a lot of people shopping online, but webshop owners have many options to reach those people and convert them into customers. Internet marketing offers enormous opportunities to savvy business owners.
You can easily identify and reach your potential customer base through various channels, and advertise to them on the sites they visit. This kind of approach often brings increased revenue.It’s easy to showcase your products on platforms such as Facebook, and get an idea about what customers want.
5. Automated sales process
Most webshop solutions offer ways to automate parts of business processes related to sales. For example, with traditional sales, you have to convince each new customer to buy from you.
In ecommerce, your website, webshop and copy (website text such as product descriptions) do the selling.And the best part is that you only have to create those things one time. Once you do, they keep generating sales while you focus on other things.
Ecommerce offers a lot of opportunities for modern businesses. Creating a profitable webshop has never been easier. However, that doesn’t mean that launching a webshop is easy and guaranteed to succeed. As with all business ventures, planning and strategy are crucial.
If you need help with developing webshop strategies, or questions about which technology to use for your webshop, please contact us today for a free consultation. We’ll help you create a profitable webshop so you can grow your business.
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