How to Register Your Website With Google
- 6 min read
- Bojan Zidarević
Getting your new website recognized by Google is one of the first things you’ll want to do when you publish a brand new website, and the best way to do that is to register your website with Google.Obviously, you want people to find your website easily so you can reach them with your message.
After all, organic search drives up to 51% of all online traffic. This means that half of the visitors who come to our website have found you by searching something on Google, and your website appeared in the results.
But how do you get your website to appear in the organic search results?
There are many ways to do it, but one of the first and most crucial steps is to register your site with Google.
Imagine this scenario…You’ve developed an amazing website. Content is important, so you’ve created a lot of it, you’ve invested in modern design and you’ve finally published your website.
You expected that the moment you published your website there will be traffic coming in, visitors checking out your blog posts and engaging with you.Instead, you see zero traffic and wonder what’s going on…
Let’s take a look at how you can avoid this scenario and immediately get registered (indexed) on Google, so you don’t have to wait weeks or months for the first visitors to come to your website.First, let’s take a look at how Google finds your website.
How Google finds your website
Google uses a huge set of computers to crawl billions of pages on the internet. Each website on the internet is crawled – scanned by Googlebot – and indexed in the databases.
During the crawling process, the Googlebot looks for new sites, updates to existing pages, broken links etc. Once the crawl is complete, all the results are fed into Google’s index, and any new sites or updated content on older sites will be updated accordingly.Google then processes the results, looking at all the information on your website, such as: title, meta descriptions, alt tags, and so on.
Whenever a user searches for a specific term, Google bots search the databases and displays relevant results to the users.Since Google crawls new sites automatically, you may never need to register your website at Google manually – you can just wait for the crawlers to find you.
There’s one big drawback to this approach, though, and that’s the timeframe it takes the Googlebot to find your website. It may take Google several days to crawl your site, and if your site is not well optimized you may wait even longer until Google realizes what your site is about.
If you’re running a webshop or any other business where speed is important, it’s better to manually submit your website to Google, so the crawlers can find you quickly.
How to index your website with Google
The first thing you can do is to check if your website is already indexed. Unless you have a brand new website, it probably is, but it doesn’t hurt to check anyway.
Go to Google and search site:yourdomain.comIf Google has not yet found any of your content you’ll get no results at all. If your website is already indexed, that’s great, but there’s probably still room for improvement.
One of the crucial steps to improving your websites rankings is to sign up for Google Search Console. It’s a tool which enables you to see various useful information about your website: your website’s loading time, security issues, indexing errors etc.It also enables you to submit sitemaps, and allows you to see how your website appears in search results.
To get started, go here. Sign in with your Google account. Type in your domain URL.After that, you’ll have to verify domain ownership. After you go through that process, you can start to use Search Console. Now it’s time to upload your sitemap to Google.
What’s a sitemap?Official definition from Google says:
A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.
Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.Basically, it’s a file (in XML format) where all the information about the pages on your website is stored in. Its primary function is to let search engines know when something’s changed on your website.
An interesting experiment conducted by Casey Henry, who decided to test if sitemaps impact crawling time, yielded some interesting results.Without a sitemap, it took Google an average of 1375 minutes to crawl and index new content.
With a sitemap, average time decreased to 14 minutes.
It’s obvious that sitemaps drastically decrease the time it takes Google to crawl and index new content.Back to Search Console: click on the “Sitemaps” category on the left part of the screen, and then on the “Add sitemap” button.
For the next step, you need an URL of your site’s sitemap. You can use a website like XML-Sitemaps.com to create your sitemap (simply enter your URL in the tool).After that, upload the sitemap to Google Search Console, and you’re done!
Creating and submitting a sitemap through Google Search Console can be a great way to decrease the time it takes Google to find, crawl and index your website.If you’re struggling with appearing on search engine results page, this is the first step you can take to make sure Google can find your website. If you need any help, please contact us!
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