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Be present on the channels where your customers are 

Marketing is the most important part of the development of any website or webshop. Your success or failure depends on whether your marketing strategy is well defined.

Due to the many marketing channels, both online and offline, it’s hard to choose a channel that will bring you the best return on the funds you’ve invested.

That’s why, before we execute any marketing strategy, we perform a detailed marketing research where we identify who your customers are, and what habits they have during the shopping process. Our objective is to define your customer base and develop their socio-demographic profiles.

We do SEO keywords research, competition research and market research.

We have many satisfied customers for whom we perform researches on monthly basis. For example keyword research. Keyword research is extremely important for our clients because it shows them how many people search for which keywords so our clients write articles related to those keywords resulting in bigger users count.

Competition research is also extremely important for your online presence since this report shows you from where your competition gets most visitors and how well they are performing on Google or social media sites. Report will show you which traffic sources should be used and whether they are profitable or not.

Aside from that, we also monitor daily habits of your existing, and potential customers, for example which websites they often visit.

In this phase we will also work very closely with you. It is very important for us to analyse all information about your potential customers so that we can have as much success as possible with every marketing campaign. 

According to gathered information we can develop a perfect marketing campaign which will focus exclusively on those users who have the highest potential of becoming your paying customers.

The technology we use enables us to achieve the most optimal money investment with the highest return on investment. Every marketing campaign is also a great opportunity to get to know your market environment better.

Marketing campaign has to be monitored at all times to optimize running ads based on their performance to reduce CPC and increase conversion rates.

The marketing strategies we develop for you can be divided into two: inbound and outbound marketing. 

Inbound marketing includes all marketing strategies that we use, and that don’t include paid advertising.

These tactics are mostly used by small and medium-sized enterprises, but they have their place in larger corporations as well.

Some examples of inbound marketing include:
  • search engine optimization
  • affiliate marketing
  • network marketing
  • content marketing
  • guerrilla marketing
  • social media marketing
  • email marketing.
Outbound marketing, on the other hand, includes paid advertising on other websites, or on search engines.Examples include:
  • Facebook advertising
  • YouTube advertising
  • Google advertising.
As you can see, there are a lot of channels you can advertise, and we haven’t even included all of them here.  We pick the best combination of channels for each campaign, based on the research mentioned above.