Magento for Swiss Companies
- 6 min read
- Bojan Zidarević
Magento is one of the most popular ecommerce platforms. It’s an open-source software used for creating webshops. In this article I’ll talk about why Magento is a great ecommerce platforms for many businesses. In this article I’ll talk about why you should use Magento to build your webshop, and I’ll also focus on how to use Magento for Swiss companies.
We have received many questions from our Swiss customers about creating webshops and Magento specifically. But even if you’re not from Switzerland, I think you’ll find this article very useful. In it you’ll learn what Magento is, why it’s the best option for ecommerce stores, and several specific things to keep in mind if your company is based in Switzerland.
First of all, let’s take a look at what exactly is Magento.
Magento is one of the world’s most popular ecommerce platforms. Around 18% of all online stores are built with Magento technology. This means that Magento is the second most popular ecommerce builder, after WooCommerce. Since WooCommerce is mostly used by small businesses, it’s no wonder that it’s in the first place – there are a lot more of small business than large enterprises.
But Magento is still number one choice for bigger companies who want a reliable platform for selling online. Some of the most famous companies that use Magento are Coca Cola, Burger King, Ford, Nike and so on.Magento is used all around the world. Most Magento users are based in the US, UK and the Netherlands.
Magento is an eCommerce platform that provides online merchants with various modules that are flexible and that has dynamic contents that the merchant can change to suite his or her needs depending on the required features.
Here are the major advantages Magento has over other ecommerce platforms:
- Open source and highly customizable
- SEO friendly
- Great speed
- Freedom to choose hosting services
- Mobile responsive
- Reliable and secure
- Easy multi-platform integration
The most important functions of the Magento system:
- Store Admin, whose password can be reset and can have an unlimited number of access accounts.
- With Storefront you can edit the view of the start page and also have a demo available.
- Although the stores have the same IP address and the same catalog, they can differ in design and product selection.
Each Magento installation has a site hierarchy (website), a store, and a view. Some Magento installations can have multiple sites (sites) and each site can have multiple stores and views.
Magento for Swiss companies
Let’s begin by taking a look at some statistics related to Switzerland’s ecommerce sales.According to this source, ecommerce in Switzerland was worth 8.4 billion euros in 2015, and there are no sings that ecommerce growth is slowing down. Yearly ecommerce growth is around 10%.
According to this article by eshopworld.com, there are currently 5.08 million ecommerce users in Switzerland, with an additional 470,000 users expected to be shopping online by 2021. Four years from now, these 5.5 million ecommerce users will spend an average of 1,958.84 USD online.
Popular online payment methods in Switzerland are paying by invoice, credit card and Paypal.
According to information from Netcomm Suisse, consumers in Switzerland prefer paying with:
- PayPal (43 percent),
- credit card (40 percent) and
- cash on delivery (39 percent) (source)
The most popular payment gateways in Switzerland include: PayPal, Skrill, 2Checkout, Authorize.net and so on. Magento offers these payment gateways for Europe: DIBS Payment Service, Ogone, Paybox Direct, PAYONE.de, Sage Pay Direct.
Magento is a great choice for any company looking to build its own ecommerce store.
If you need help deciding if Magento is right for you, or you have problems with the platforms, feel free to contact us today for a free consultation.
How Content Marketing Works
If you are an owner of a business and want to stand out from the competition, content marketing is something you should really put your efforts in. As we all know, traditional marketing strategies are becoming less effective on a daily basis. That is because the world has basically moved online, so marketing had to…
Magento 2 product categories
Product categories are key to building an effective catalog and user navigation to help customers find the products they want as easily as possible.The user category structure in the main menu can affect user experience and performance. As a best practice, it is usually best to identify one top category and avoid that there are…
SEO Link building
When it comes to SEO, there are numerous things you can do to improve your ranking on search engines. One of the most important parts of SEO – and simultaneously one of the hardest – is SEO Link building. You want to create a network of links on other sites (backlinks) that lead back to…
What to do if you end up on the Yandex Blacklist
Yandex is a russian international corporation specializing in internet services and products. It is incorporated in the Netherlands and primary used by the public in Russia. Yandex is ranked as the 4th largest search engine in the world. Yandex’s main competitors on the Russian market are Google, Mail.ru, and Rambler.Yandex Safe BrowsingYandex Safe Browsing verifies…