How to Create a Webshop
- 6 min read
- Bojan Zidarević
Starting a webshop is a business step more and more companies are taking. It’s not a surprise, since ecommerce is on the rise worldwide. We often get questions about ecommerce from our readers, so I’ve decided to write this article. In it, I’ll discuss several ways how to create a webshop.
First of all, it’s important to say that ecommerce is a massive industry. Here are some stats to help illustrate how big ecommerce business is:According to Statista, data shows that worldwide retail ecommerce sales will increase from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a threefold increase in ecommerce revenue in less than 10 years.
We are well on our way to that mark in 2017 – worldwide revenue is $2.3 trillion.European ecommerce sales are around €602 billion this year (2017).Due to this massive growth in ecommerce sales, it’s a great idea to start your own webshop.
What’s a webshop?
A webshop is a shop which supplies goods or services over the internet.Webshop, online shop, or ecommerce store are alternate names for basically the same thing.
In online shopping, consumers browse online shops and buy goods directly from a seller over the internet. Consumers find products by visiting the seller’s website directly, or by using a shopping search engine. These search engines display the same product’s availability and pricing at different e-retailers.
How to set up a online shop?
There are two ways to set up an online shop:
- Use an ecommerce builder or sell through other stores like Amazon
- Self-host and create a webshop
Using an ecommerce builder or selling through other stores can be a good option in some cases, but it’s usually better to create your own webshop.Why?
Hosting your own ecommerce store gives you more control over your shop. It’s better for business branding, it’s more cost-effective, and it makes moving to another web host easier.You can avoid a lot of fees which ecommerce platforms require, like listing and transaction fees.
We recommend using a combination of WordPress and WooCommerce to build a webshop. Drop us a line if you need more information about why this our preferred solution.
The steps you need to take before building a webshop
Before you begin building your webshop, there are certain steps you need to take.
- Research your target market
- Analyze your competition
- Decide what you will sell
- Choose a payment gateway (for example, PayPal)
- Make sure you comply with the law
All of these steps are equally important.
Two best ecommerce solutions to create a webshop
In our experience, these are the best two ways to build a webshop:
I’ve already mentioned WooCommerce. It’s the best ecommerce store solution for small and medium businesses.
WooCommerce is a WordPress plugin that lets you sell products or services online. In other words, it allows you to create a webshop on your WordPress website.WooCommerce is great since it allows you to sell digital and physical products, manage inventory and shipping, take secure payments and sort taxes automatically. WooCommerce is great since it’s a WordPress plugin that integrates seamlessly with any properly designed WordPress website.
Magento is one of the world’s most popular ecommerce platforms. Around 18% of all online stores are built with Magento technology. This means that Magento is the second most popular ecommerce builder, after WooCommerce. Since WooCommerce is mostly used by small businesses, it’s no wonder that it’s in the first place – there are a lot more of small business than large enterprises.
But Magento is still number one choice for bigger companies who want a reliable platform for selling online. Some of the most famous companies that use Magento are Coca Cola, Burger King, Ford, Nike and so on.
Creating an online store can be challenging, but with the right platform, it becomes much easier.Magento and WooCommerce are both great options, depending on the size of your company.
If you’re considering using one of these platforms for your webshop, feel free to contact us today for a free consultation, where we will help you define your ecommerce goals and strategies.
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