How to Get Started With Digital Marketing
- 6 min read
- Bojan Zidarević
You’ve heard about it. Maybe you’ve even been using it without knowing exactly what it is. Digital marketing. Is it simply a buzzword, or maybe there’s something more behind it?
The question you’re probably asking yourself is:
What is digital marketing and should my business apply digital marketing channels?
Don’t worry if some of terms look confusing to you – on the first glance it seems like everyone has a different definition about what digital marketing is, and what it consists of.Fundamentally, it refers to applying marketing techniques and strategies to digital channels.
Here’s a definition we can use:
Digital marketing is the process of finding and connecting to your customers through digital channels such as their websites, Google search, social media, email and other channels.
Digital marketing is an umbrella terms for all online marketing efforts. Marketers used to put up billboards or send out catalogs to advertise to their customers – now they try to rank their website in Google search or they create Facebook ads.
The reality is, people spend twice as much time online as they used to a decade ago.The medium has changed but the principles are the same (well, most of them at least).In this article I’ll explain what exactly digital marketing is, what are the main channels for marketing activities, and how digital marketing has become a cornerstone of modern marketing efforts.
Digital marketing channels
Marketing has always been about connecting to your audience in the right place and at the right time. These days that means reaching out to them in the place where they spend most of their time: on the internet.
1. Search engine optimization (SEO)
SEO is the process of optimizing content and technical set-up of a website to increase visibility in the search engine page results (SERP). SEO combines many technical and creative elements to improve rankings, drive traffic, and increase awareness in search engines like Google.
In a way, SEO can be considered a basic of all good digital marketing strategies, since it deals with improving your website in many ways – and your website is the starting pointing of all your marketing.
2. Paid search
Paid search, also known as pay-per-click (PPC) advertising, refers to sponsored results (ads) on the top or the side of SERP’s. In other words, it refers to paying for good rankings on Google.The term pay-per-click refers to the fact the advertisers only pay for the click the customers make, not every time the ads shows (although technically, there are a lot of payment models, but PPC is the dominant model).
PPC is contextual advertising – that is, ads only appear when a person is searching for a particular keyword. One of the most common types of PPC is Google AdWords.
3. Content marketing
This marketing method is one of the pillars of modern digital marketing, alongside SEO. It refers to creation and distribution of valuable content like blog posts, guides, eBooks, videos and so on, for the purpose of generating brand awareness, driving traffic and lead generation.
Offering valuable content to your audience helps them see you as a reliable and trustworthy source of information.
4. Social media marketing
The practice of promoting your brand on various social networks to increase brand awareness and engagement, drive traffic, and generate new leads for your business.People today are using social media in many different ways.
Many use social networks to discover, research, and educate themselves about a brand before they engage with that organization, so it’s important to engage your audience on social media.
5. Email marketing
As the name says, this method includes use of email to communicate with your audience directly.Email has been around for two decades and it’s not going anywhere. It’s still the best way to reach your customers directly and quickly.
6. Mobile marketing
Devices like tablets and smartphones have become an integral part of our lives, and so marketers can’t ignore this channel. Mobile marketing is marketing that takes place via mobile devices such as smart phones, tablets or PDA’s.It includes anything from SMS to in-app marketing. It’s extremely important for marketers to understand customer behavior on mobile devices since mobile usage is increasing every year.
How to get started with digital marketing
Don’t let all the channels and methods discourage you – starting out with digital marketing is actually quite simple.I hope I have explained the general idea behind digital marketing by now, and showed you that embracing digital methods is a great way to reach your audience and grow your business.
Here’s a quick list of major benefits you can get by going digital:
- Reach the right people, in the right place, a the right time
- Get measurable results
- Low costs to get started
So how to get started?First you need to define your marketing goals (what do you want to achieve). Then, you need to select a channel or a combination of channels (how do you want to reach your customers), and finally you need to measure your results.
If you do all these steps correctly, you will start to see results pretty fast. It’s important to analyze what’s working and what’s not so you can concentrate on the things that give you the best return on investment.
If you need help with determining who your customers are, and what’s the best to reach them, contact us today and let us help.
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