How to Create a Facebook Business Page in 5 Easy Steps
- 6 min read
- Bojan Zidarević
Having a business Page on Facebook is no longer a nice addition to your website – it’s a necessity.After all, visiting a Facebook Page is often the first thing potential customers do when checking out a brand. It’s a great way for you to connect with your audience and create a good first impression.
According to recent statistics, Facebook has over 2 billion active users, and around 65 million businesses have their Pages on Facebook.These numbers alone show that setting up a Facebook Business Page and using it as a channel to reach your audience is a great idea.So where do you start?
In this article I’ll explain how to create a Facebook Business Page in a 5-step process:
- Fill out basic business info
- Create a cover image or video
- Fill out all profile information
- Assign roles to your Page
- Start engaging your audience
Let’s get started!
Step 1: Fill out your basic business info
First things first – before you create a Business Page you’ll have to create Facebook Business Manager. Don’t worry, this only takes a moment.Make sure you have a personal account to confirm your identity. Go to business.facebook.com and click Create account, then log in your personal account.
Enter the name of your business and you’re done! You now have your very own Business Manager account.Log into it, click on Pages tab and start creating your Business Page.
First you’ll have to choose a Page category from one of the following:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Keep in mind that you can change the category and name later on. Fill out some basic information and you’ll have your Page.
2. Create a cover image or video
Your business Page is now live on Facebook. Now it’s time to create some visuals to make it stand out.
Click on Add Cover icon and choose from image or video.If you decide to go with an image, simply choose from where do you want to upload it: from your computer of the web.If you don’t have a image ready, you can always use tools like Canva to quickly create one.
Keep in mind that your cover photo displays at 820×312 on desktops and 640×360 on smartphones.Another option is to use cover video. Video is an effective way to get your message across.4 times as many consumers would rather watch a video about a product or services than read about it.
Adding cover videos allows you to offer an immersive experience to your visitors, so it’s usually better option than a cover image.Whether you decide to go with a cover image or video, try to upload something that’s visually attractive, fun and enforces your brand.
3 .Fill out all profile information
Now you can fill out your profile completely, by adding information in following sections: About, Company Overview, Story, Contact info and so on.All of these are pretty self-explanatory so you shouldn’t have any problems with them.
Focus on crafting an interesting story that will engage your audience, don’t just list facts about your company.
Assign roles to your page
If you plan to share your Page with collaborators, for example, with your marketing team, so you will have to give them access to the Page.
Here are the roles you can give to collaborators:
- Admin – complete access to everything (the person who creates the Business Page is admin by default)
- Editor – Can edit the Page, send messages and posts as the Page, create ads, and view insights
- Moderator – Can respond to comments, send messages as the Page, create ads, and view insights.
- Advertiser – can create ads view insights.
- Analyst – can see insights.
Assign different roles to different roles to different people, depending on what you need them to do. You can do that by going to your page settings and choosing “Page Roles” section. Type in the email address of the person you want to add and choose a role for them.
5. Start engaging your audience
Once your Page is all set up you can start adding content. Begin by publishing a post – add a status update, a link, a photo or an event.Keep in mind that visual content does well on Facebook and that Facebook algorithms rank Live Video higher in people’s newsfeeds.
A study by BuzzSumo found out that that Facebook posts with images got 2.3x more engagement.After you have published some content, start inviting people to like your Page and engage with it. You can also try to run some Facebook ads to drive traffic to your Page or boost your posts to appear in people’s newsfeed.
Now that you know how create Facebook Page you start to plan how to incorporate it into your overall marketing strategy.Creating a Business Page is only the first step in marketing on Facebook. Now you have to create your content plan and execute it, use Facebook ads to reach a wider audience and much more.
Contact us if you have any questions about creating your Facebook Page.
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