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Content Marketing

How Content Marketing Works

If you are an owner of a business and want to stand out from the competition, content marketing is something you should really put your efforts in. As we all know, traditional marketing strategies are becoming less effective on a daily basis. That is because the world has basically moved online, so marketing had to…

inbound marketing

Inbound Marketing: What Is It and Why You Should Use It

If you’re reading this you’re probably thinking about implementing inbound marketing methods in your business. In this post I’ll show you what inbound marketing is, what the three stages of inbound process are, and what makes up a good inbound strategy. Inbound marketing is the process of attracting visitors before they are ready to buy…

create an ebook

How to Create an Ebook That Markets Your Business

Writing an ebook to help you with your business goals is a tried and true tactic that can bring many benefits. The strategy is that you can offer something valuable, an ebook, in exchange for something – usually an email address. This tactic can quickly grow your email list, boost lead generation and increase sales….

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Content Marketing Funnel – case study

Everybody who once in their life took an economics class heard about the funnel- whether it’s the marketing or sales funnel, the purpose is the same. It’s a visual representation of the customers path on its way to making an order or conversion. In this digital age of ads and banners, a new type of…

marketing research|

Build a campaign with the right marketing research in just 3 steps

Every marketing campaign needs a plan, that is supported by marketing research. Creating a marketing research should be the first step in every project you take. Also, although the research that you’ve done for other projects can be helpful, in most cases every new project needs its own research. So, let’s start! In this article…

E-Mail Marketing: create newsletters that are easy to read

Newsletter and Email Marketing are one of the oldest online marketing techniques. Unfortunately, days when 5 e-mails in the inbox were described as “many” are over. As an entrepreneur you should really go to great lengths to create newsletters, which useres will click on and read. Even so, email marketing is not dead! You just…

power of social media

The power of social media as a platform

Before we mention why the power of social media as a platform is excellent for distributing marketing content, we will explain what is meant by distribution. What exactly is being distributed? As entrepreneur, we need to lead people to our content, so they can read it because it would not happen by itself. We must…

content king

The fundamentals of Content Strategy

Content Strategy means delivering the right content to the right person, at the right place and time, within the right context. One of the main points is understanding the audience and its needs. It also includes planning, development and managing of content. But first, what is content?Basically, it’s any meaningful information used while communicating. Every…

writing quality titles

4 steps to follow for writing quality titles on your Blog

A content strategy is a complex plan that allows you to befriend your customer. Did you know that every part of this plans has the same importance for your website? This includes the blog titles and their creation. When you are writing the article, you care about creation of the content, but how many times…

material design

Google Advertising: How to Grow Your Business With Google AdWords

With Google advertising you can easily get new customers and grow your business. You can reach your audience through Google (don’t forget that Google takes up around 78% of all search traffic) with targeted ads right in the moment when they’re ready to buy. If you want to advertise on Google, you have to use…

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Facebook Advertising: Why You Should Use it to Grow Your Business

Internet users do three things daily: check the news, check their email, and browse Facebook. You can engage a lot of people with your ads if you try Facebook advertising. While most people use Facebook for personal needs, it’s inevitable that they will be exposed to and engage with various ads they also see in…

create a blog

How to Create a Successful WordPress Blog in 5 Simple Steps

Creating a blog is a great idea if you want to share your ideas and expertise with the world. You can reach a lot of people, help them with your knowledge and create a following. And if you want to, you can use your blog to promote your business as well. Creating your online presence…